On Water Ave. ~ When it rains… we pour! (WAC)

22 03 2010

Water Avenue is across the river – Southeast Portland as it is known.  We choose this spot over three years ago as the location to re-locate the Bellissimo offices as well as house the American Barista & Coffee School.

Many in Portland know that some of the newest & hippest eateries are in this quadrant of the city… as well as it is home to many designers/innovative businesses/architects/coffeebars and the like. We love this part of town.  Many visitors tell us it has that New York vibe – not the Manhattan New York – but the other side of the river NY – say Brooklyn.

In coffee alone – S.E. is home to Fresh Cup, Barista and Roast Magazines – all just down the road and Imbibe is across the hall.  This might tell you something

A year ago when we were racking our brain to come up with a name – the name of our new coffee venture – we floated about 50 names by friends…while all along… the right name was on the street sign on the corner – Water Avenue.

It has been a long journey since then… putting this new business together.  With partners Brandon Smyth and Matt Milletto  – we know we have an unbeatable team when it comes to great coffee.

Finally last week the build out has begun – after months of design – waiting for equipment – permits and  jumping through all the hoops one must jump in and through to start a business.  The saws and drills are buzzen’.

The three of us know we will be staking our reputation and combined years of coffee on WAC. & we are not only ready but itching for the world to come see what we have been doing.

There will be so many aspects to WAC… that I will not even start – to touch on any of them in this entry – that will come later – but  most likely if you are in the coffee industry you will likely hear about many of these elsewhere.  News travels fast in this little family called specialty coffee.

Men are cutting metal and framing the walls – cabinet makers have our plans and are busy with woodwork.  Electricians are in the space as are plumbers – Today alone the team working there numbered 8 from four different companies.

This addition will make the American Barista & Coffee School experience one  unparalleled in coffee education anywhere.  One can only imagine the impact of going from our amazing present 2000 sq. ft. facility – Now to almost 4000 square feet.  Yes 4000 square feet housing almost every aspect  coffee has to offer.    We are all pretty excited about the possibility ahead of us.

Students will  continue to be taught by our award  winning baristas.  And now… besides the class room – students can also learn in one of the coolest coffee house settings to be found anywhere.  Many different / diverse and new coffee classes all taught under one roof. This  will once again raise the bar of “real” coffee education in the new combined ABC/WAC location.

I almost forgot to mention that besides the award winning Clark-Lewis restaurant across the street – a very well known Portland Micro brewery will be opening on the next corner of Water Avenue.  But the biggest news of all is our next door neighbor will be the most talked about new cool eatery in Portland – Bunk Sandwiches.  No.2 location.

So WAC and BUNK will be opening about the same time and be neighbors – There has to be a T-shirt in there someplace.





Consultants & Specialty Coffee

15 03 2010

Returning last week from NYC -  on the heels of my Morocco trip… I  found my desk piled with  stacks of mail and of course the latest coffee magazines. While reading Roast Magazine – I found Connie’s “From the Publisher” letter.

The title of her column was “Consultants” -  All I can say about her letter to the industry in this issue is “Bravo.”

Anyone that knows Connie – knows -  she is very direct, honest and rarely beats around the bush when she has an opinion on a given subject.  This piece was true to her style.  Here – she spoke her mind and I must admit it mirrored my feelings about the subject 100%.

One quote:  “On paper every consultant seems to have the experience and credentials, but lately I have been hearing the last response (Are they just plain evil?) to make me wonder if the “expert” bar has been set too low in our business?”

I have been a coffee consultant for nearly 20 years and I must admit that there are few areas of the specialty coffee business that are as strange as the world of coffee consulting. Often it seems everyone is a consultant – and many of them are trying to sell you a lot more than “good information.”

There are of course many great consultants in our industry that truly care about the success of their clients but it only takes a few companies and individuals – as Connie put it… “to lower the bar” and shed an ill light on the profession of coffee consulting.

“Thanks Connie” for a well written and timely piece.

We are embarking on two very busy weeks ahead – best of all no major travel on the nearby horizon.  My next overseas trip that was to occur  this month has now been pushed back until after the SCAA show.  And with everything that is happening on Water Avenue – it is important to be closer to home for a while.








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